OK. I Get it.

Ok. I get it. I’ve got a weird resume. Am I a PR guy? What’s with all the Internal Communications? Can I really connect marketing to volume or contribution margin? How did my advertisintimg win so many Addys and AMA awards? Consumer products, manufacturing and healthcare? How do you use this guy?

Fine. Here’s the story. I’m focused and nimble. I’m a quick study and learn new things fast. I achieve through innovation and people: I love to solve the problem, and I elevate the performance of people around me – people at every level.

Some people love creative – and sure, my ads have won awards and they get provable results. But it’s all just navel-gazing without speed — like when I took our obesity strategy from “Hey, I need your help on this obesity thing,” to market implementation in 4 months. Including strategy from scratch and ad production. While running two other departments. Innovation? I threw the decades-long public health strategy on its head and proved why it was wrong through segmentation research. Now I’ve got public health people calling me from around the country to see how. Data? I’ve learned over my career how to absorb it and make it useful. And as much as I love this stuff, I love helping People reach their potential even more: In six months, I took a group of 40 marketing folks who were siloed and unfocused, and unleashed a level of collaboration, creativity and execution that has increased retention and produced people that are thrilled about their jobs for the first time.

My career has grown the way it has because I’ve been lucky enough to be in the right places at the right times, and I love it that way – new challenges helping people solve problems. I’ve been able to handle so many different communications challenges because I do something well that a lot of people can’t: get insights, develop strategy and execute in virtually the same manner for any communications discipline. Because it’s not about marketing, or advertising, or internal communications, or social media. It’s about business goals and human beings. Determine with precision what the business must achieve, understand what will move human beings to participate, and engage them on their terms. Along the way, of course, I’ve learned the tricks of the trade for marketing, advertising, PR, internal communications, social media, content marketing – and more. Like I said, I’m a quick study. So, any discipline I’ve ever touched succeeds through the fundamentals. And a raised bar.

There are thousands of advertising “professionals,” and PR people, and marketing trogs, and so-called social media experts out there. Yawn. The communications world needs integration, seamlessness and results in connecting with human beings. That’s where I come in. I’m ready for an organization that is ready for me. A compelling group in a compelling industry with a compelling need.

Whether I’m leading the change, participating in it or quietly driving it behind the scenes, I can help a company’s senior leadership achieve success with their communications that thrills them.

I’d like to open up a discussion if that’s you, or if you represent someone you think is looking for someone like me. Shoot me a note at twhitehead@numail.org.

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